WELCOME TO YOUR 6-WEEK PERSONAL BRANDING MASTERCLASS


IS THIS YOU?

  • Are you seeking clarity and direction in your career?

  • Are you feeling undervalued and unfulfilled in your current role and are seeking opportunities for career advancement?

  • Are you highly skilled, qualified and experienced but struggle to differentiate yourself and communicate your value?

IF SO, YOU NEED TO DEFINE YOUR PERSONAL BRAND + LEAD WITH YOUR VALUE

"Your personal brand is who you are and what you can deliver. It's the sum total of your human skills, professional expertise, experience, character and core values." - Hume Johnson, Ph.D.

Who are you and what unique value can you deliver in your industry? 

This is the fundamental question you should ask and answer no matter what stage of your career you are at.

Lack of clarity around your personal brand can be disheartening and confusing. It leads to feeling stuck, undervalued and unfulfilled in your career or role, despite your skills and qualifications. 

"62% of American employees are not engaged; those who show up [for work] do the bare minimum and are uninspired by their work", according to Gallup's 2024 State of the Workplace Report. 

What I've found in over 20 years of coaching mid-career professionals and executive leaders across industries is that if employees are not doing tasks aligned with their own interests, skills, passions and values, they become disengaged, disinterested and unmotivated. They then isolate from their work and organizations and start seeking opportunities elsewhere.

This personal branding masterclass is designed to help you define and cultivate your own personal brand and unique value. This means clarifying your skills and expertise and strategically position yourself  as a trusted expert and leader in your industry so that you can land more fulfilling opportunities. 

Your personal brand is an asset to be leveraged for career success.


LEAD WITH YOUR VALUE

Defining your personal brand empowers you to take ownership of your VALUE so that you can distinguish yourself as a trusted expert and LEADER in your field.

This clarity becomes your superpower as you'll be unlocking THE CURRENCY OF YOU, and have a more fulfilling career.

Your ultimate goal is to become radically self-aware of your unique human skills, job-specific capabilities and the problems they solve as well as the core values that direct your decisions and actions.

Then, learn to convey your value effectively to propel your career to new heights and make a lasting impact.

YOU’LL LEARN HOW TO:

  • Define the key assets that make up your unique value and personal brand.

  • Leverage your human skills to stand out in your field, manage difficult situations, and thrive in any professional environment.

  • Harness your professional expertise (job-specific skills) to address specific challenges faced by your target audience.

  • Communicate your value and establish yourself as the go-to authority in your niche by strategically raising your voice, visibility and influence within your niche.

WHAT CLIENTS ARE SAYING

WHAT TO EXPECT

In just 6 weeks, here's what you'll receive:

  • Easy-to-follow video tutorials packed with actionable insights.

  • A proven framework and practical tool to uncover your unique value, enabling you to clearly showcase your strengths and impact to employers, customers, or clients.

  • Tested templates and step-by-step guidance to articulate your unique value with clarity and confidence in any scenario, including job interviews.

  • Ongoing support and engagement throughout the course within our complimentary Own Your Value (OYV) Community. Benefit from collaboration with fellow learners, direct instructor feedback, live Q&A sessions, and personalized coaching.

  • The proven, impactful system I employ to elevate clients from "experienced" to "expert," establishing them as recognized authorities in their field.

  • The exact content strategy I employ to amplify my voice and visibility both online and offline, establishing myself as a trusted authority in my field.

YOUR 6-WEEK OWN YOUR VALUE™ CURRICULUM

    1. Meet Your Instructor - Dr. Hume Johnson

      FREE PREVIEW

    2. How This Course Works

      FREE PREVIEW

    1. BEFORE YOU BEGIN: A Deep Dive Into Your 'Why'

      FREE PREVIEW

    2. CHAPTER 1 - Congratulations, Your Goals Are About to Get a Whole Lot Clearer

      FREE PREVIEW

    3. CHAPTER 2 - Seriously, What's Your Personal Brand?

    4. DIAGRAM 1.1: Your Unique Value: A Guide to Owning Your Personal Brand

    5. CHAPTER 3 - Who Are YOU? Own Your Authentic Self

    6. CHAPTER 4 - What Do You Stand For? Own Your Core Values

    1. CHAPTER 5 - What are You Good At? Position Yourself to Succeed

    2. CHAPTER 6 - Your Skills,Their Solution: How Your Unique Value Can Solve Problems?

    3. DIAGRAM 1.2: Master Your Niche: A Performance Matrix for Becoming a Sought-After Expert

    4. CHAPTER 7 - Unleash Your Differentiator: The Key to Standing Out

    1. Instructor Check-in: Communicating Your Value: Why It Matters

    2. Chapter 8 - Find Your Tribe: How to Build a Loyal and Engaged Audience

    3. Chapter 9 - "So, tell me about yourself": How to Tell Your Story to Showcase Your Value

    4. Chapter 10 - Become the Authority: Own Your Expertise

    5. Chapter 11 - "So, why should we hire YOU?" How to Nail the Interview + Land That Job

    6. Chapter 12 - How to Use Your Brand Identity to Amplify Your Value

    7. YOUR FINAL CHALLENGE: The Final Step to Owning Your Unique Value

    8. Mission Accomplished: Your Brand is Born, Now Lead with Your Unique Value!
  • $1799 or $599 Monthly x 3
  • 20 lessons
  • 1.5 hours of video content

MY BRAND STORY

Hello! I'm Dr. Hume, a brand-centered leadership coach and professor of communication.

Like you - for years - I’ve sought to find clarity and direction in my career.

Having a career that spans multiple industries, I needed to find the common thread that linked my skills and expertise.

My career began in broadcast journalism. I was a TV presenter with Jamaica’s Information Service (JISTV), a radio announcer with FAME FM and Radio Jamaica (RJR94 FM) and a publicist in the Reggae music industry.

I also served as an advisor and a political speechwriter for the Government of Jamaica.

Through my experience delivering the news in a credible way and crafting impactful messages for politicians and entertainers, I discovered the profound power of a strong personal brand. 

To be truly effective as a leader in any industry, you must unlock and leverage their human skills, core values and expertise - and these personal assets must align with the perception that others have of you.

I later earned my doctorate in political science from The University of Waikato (New Zealand) focused on the importance of ethical and authentic leadership in building a strong civil society.

Yet, after completing my doctorate, I did not have a clear career trajectory. I was qualified and highly skilled but still unclear of what to pivot my career around. I decided to pursue an academic career, first as a professor of journalism at James Cook University (Australia), and later Roger Williams University (USA) where I could use the skills I already had and develop others.

I knew that to advance in my career and land growth opportunities, I needed to get clear about my personal brand - who I am and the unique value that I could deliver in my industry as well as how to effectively communicate my value and position and differentiate myself to succeed. 

Defining my personal brand has been a game changer in my career. Today, I utilize this brand-centric approach as the cornerstone of my coaching and consulting practice.  

I developed this “OWN YOUR VALUE™: A Personal Branding Masterclass to empower mid-career professionals, C-Suite executives, team leaders and entrepreneurs to take charge of their careers by defining their personal brand and ‘unique value’  so that they can distinguish themselves as trusted experts and leaders in their respective field. 

Still not convinced? 

My popular personal branding guide, Brand YOU, is now a featured text in two MBA programs in strategic leadership. I’ve also been a contributor to the business publication, Entrepreneur.com.

My insights have also been featured on various media outlets globally including BBC, CBC, CBS Providence; Television Jamaica, Al Jazeera, and in the Jamaica Gleaner

Additionally, I coach and speak to employees at leading corporations and NGOs as well as at academic conferences on personal branding as a critical career management strategy.

Get ready to reinvent yourself and reimagine your career.

I hope to meet you in class!

FAQS

  • How do I access the course, once purchased?

    Go to https://www.humeuniversity.com/courses/personal-branding-masterclass and login using your login credentials. Your OWN YOUR VALUE course will be listed there.

  • How long do I have access to the course?

    Once you enroll and submit payment, you will have immediate access to the course material for one year from the purchase date. Even after you have completed the 6-week course, you can still access the content and refresh your knowledge for up to one year after the purchase date.

  • How long does the course take to complete?

    Inside the course, there are 6 weeks of sequential content and tasks to complete. This is divided into three levels. Once you begin the course (Level 1), a new level will be released every two weeks.

  • What are the technical or other requirements needed to complete the course?

    • Desktop or laptop computer (Windows or Mac)
    • Broadband internet connection Internet browser (Firefox, Chrome, Safari etc)
    • Mobile Device Requirements: Online courses are mostly mobile compatible.
    • Other Requirements: Notebook, pens or pencils
    • Printer: only if you wish to print out course materials
  • How much does the course cost?

    Your investment for this course is $1799 or $599 X 3 months on our monthly payment plan. What is your time and money worth? This course offers premium content, high quality information that is organized and delivered in a format which is convenient for you, and an experienced and credible instructor.

  • Is there direct access to Dr. Hume Johnson?

    Yes. You get to have access to Dr. Hume Johnson, and learn from this experienced and credible instructor, an expert who understands where you are at, and how to help you OWN YOUR VALUE, and implement what you learn with a proven guide. You can interact with her directly during live Q + A events in our OYV/Own Your Value Community or via email ([email protected])

  • How do I join the OVY - Own Your Value Community?

    Once you register for the course, you will have the opportunity to join our free Own Your Value Community. The benefit is that you will get to interact with other members doing the course, as well as join our live Q + A events.

  • Who do I contact for technical problems?

    Any technical problems or questions should be sent to [email protected]

  • What is Your Refund Policy?

    Due to the nature of the content you will be learning, we do not accept refund requests. If you wish to ‘try before you buy’, you can access a FREE course lesson when you view the curriculum to see what the course is like.