TRUSTED BY LEADERS AT:
IS THIS YOU?
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Are you seeking clarity and direction for your career?
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Do you feel undervalued and unfulfilled, as if you are "renting" your expertise to an employer that does not fully recognize what you bring?
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Are you highly skilled and qualified, yet struggle to stand out and communicate your true value in the rooms that matter most?
IT IS TIME TO OWN WHAT YOU BRING TO THE TABLE
You have the skills. You have the experience. You have the results. What you may not yet have is a clear understanding of who you truly are, the unique value only you can deliver, and how to communicate it with confidence in the rooms that matter most.
Who are you, and what unique value do you bring to your industry?
This is the fundamental question you must answer at every stage of your career. Without a clear answer you stay stuck, undervalued, and overlooked, even when you possess elite skills and qualifications.
According to Gallup's 2024 State of the Workplace Report, 62% of employees are disengaged, doing the bare minimum because they are uninspired. In two decades of coaching executive leaders and mid-career professionals I have found that this disengagement is often something more specific. People are doing work that does not fully use who they are. Their skills, experience, and values are not being fully leveraged.
A note on titles and credentials.
Many accomplished professionals believe they already know their value because they have the degrees, the promotions, and the impressive titles. They are highly credentialed and highly capable. Yet they still find themselves overlooked, underpaid, or stuck in roles that do not fully use who they are.
This is the credential trap. It is the assumption that a title or a degree fully captures what you bring. It does not. A title tells the world what an institution has decided you are worth. Your credentials tell the world what you have studied. Neither one captures the fullness of what you actually deliver.
Your true value lives in the combination of your expertise, your intellectual capital, your human skills, your work ethic, your core values, and your lived experience. That combination is uniquely yours. No credential can substitute for the work of identifying and owning it fully.
If you have collected the credentials and still feel like something is missing, this is the work you have been waiting to do.
The Own Your Value™ Masterclass is designed to help you do it. This is the work of discovering what you truly bring, owning it fully, and learning how to communicate it in the rooms that matter most.
Your value does not belong to your employer. It belongs to you.
LEAD WITH YOUR VALUE
The path to Professional Sovereignty™ — leading your career from your own authority, not from what a title or institution has given you.
Owning your value is not about repackaging what you already know about yourself. It is about doing the deeper work of discovering who you truly are as a professional and what only you can deliver.
That work begins with honest self-examination:
- What are the specific human skills that shape how you lead and collaborate?
- What has your lived experience taught you that no textbook could?
- What is the expertise you have built that solves real problems for real people?
- What are the core values that guide the decisions you make, and the ones you refuse to make?
The answers to these questions are your professional currency. They are the assets you carry into every room, every negotiation, every opportunity.
They belong to you and they travel with you regardless of your title or your employer. Once you know your currency you learn to communicate it clearly.
You stop hoping to be recognized.
You start showing up with a foundation so solid that recognition becomes a natural consequence of the work you have already done.
WHAT YOU WILL MASTER
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DISCOVER YOUR PROFESSIONAL ASSETS: Identify the unique human skills, lived experiences, and specialized expertise that form the foundation of what only you can deliver.
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LEVERAGE YOUR HUMAN SKILLS: Use your emotional intelligence, empathy, and resilience to navigate high-pressure situations, build trust across difference, and lead with clarity in any room you enter.
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DEPLOY YOUR EXPERTISE Turn your specialized skills and knowledge into real solutions for the problems your industry needs solved and the professionals or organizations who need what you deliver.
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COMMUNICATE YOUR VALUE: Establish yourself as a trusted authority in your field by building your executive presence, growing your visibility with intention, and communicating what you deliver with clarity and confidence in the rooms that matter most.
WHAT SOVEREIGN LEADERS ARE SAYING
They stopped waiting. They did the sovereign work. Their careers changed.
WHAT TO EXPECT
In just 6 weeks you will build the foundation to own your value.
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VIDEO LESSONS: On-demand video modules packed with the frameworks, insights, and practical guidance to move you from feeling undervalued to leading from a foundation of unmistakable authority.
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THE CURRENCY OF YOU™ FRAMEWORK: A proven system and practical tools to discover your unique value so you can communicate what you truly deliver to employers, clients, and organizations.
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COMMUNICATION TEMPLATES: Tested templates and step-by-step guidance to articulate your value clearly in the moments that matter most — from boardrooms and interviews to negotiations and high-stakes conversations.
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THE SOVEREIGN FORUM: Ongoing support and engagement inside our private community. Post your reflections, ask questions, get direct feedback from Dr. Hume Johnson, and connect with other professionals doing the sovereign work.
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THE AUTHORITY BLUEPRINT: The exact system Dr. Johnson uses to help her coaching clients move from experienced staff to recognized experts in their fields.
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THE VISIBILITY PLAYBOOK: The content and communication strategy Dr. Johnson uses to grow her own presence so you can build your visibility with intention and authority, both online and offline.
A NOTE ON LANGUAGE
Throughout this curriculum you will encounter personal branding as the primary practice.
Personal branding, as I teach it, is not about visibility or self-promotion. It is the work of discovering who you truly are and the unique value only you can deliver.
Owning that value is what makes you sovereign. Professional Sovereignty™ is the destination.
In just 6 weeks you will build the infrastructure to own your value: Sovereign Strategy Sessions...
THE 6-WEEK OWN YOUR VALUE™ CURRICULUM
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BEFORE YOU BEGIN | Setting Your Intention for This Work
FREE PREVIEW -
CHAPTER 1 | Getting Clear on Where You Are Now
FREE PREVIEW -
CHAPTER 2 | What Personal Branding Actually Is
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DIAGRAM 1.1 | The Architecture of Your Unique Value
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CHAPTER 3 | Discovering Your Authentic Identity
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CHAPTER 4 | Naming the Core Values That Guide Your Work
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CHAPTER 5 |Taking Inventory of What You Already Know
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CHAPTER 6 |Connecting Your Expertise to Real Problems You Solve
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DIAGRAM 1.2| Positioning Yourself in Your Field
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CHAPTER 7 | Identifying What Makes You Different
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INSTRUCTOR CHECK-IN | Why How You Communicate Matters
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CHAPTER 8 | Building Your Professional Network With Intention
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CHAPTER 9 | Owning Your Professional Origin Story
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CHAPTER 10 | Taking Your Seat at the Table
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CHAPTER 11 | Communicating Your Value in High-Stakes Moments
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CHAPTER 12 | Growing Your Visibility and Reach
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THE SOVEREIGN ACTIVATION: Bringing It All Together
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YOU'VE DONE THE WORK: Owning Your Value From Here
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- $297.00
- 20 lessons
- 1.5 hours of video content
- 1 year of full access
- Self-paced learning
- Includes The Sovereign Forum
DR. HUME
The Architect of Professional Sovereignty™
Hello! I'm Dr. Hume Johnson, the Architect of Professional Sovereignty™ and a professor of communication. Like you, for years I sought to find true clarity and direction in my career. Navigating a path that spans multiple high-stakes industries, I realized that I couldn't rely on an institution to define me.
I needed to find the common thread that linked my diverse skills and expertise.
My career began in broadcast journalism. I served as a TV presenter with Jamaica's Information Service (JISTV), a radio announcer with FAME FM and Radio Jamaica (RJR94 FM), and as a publicist in the global Reggae music industry. I also stepped into the halls of power, serving as an advisor and political speechwriter for the Government of Jamaica.
Through these roles, I discovered that a job title is temporary, but your value is permanent. This realization is what allowed me to stop "renting" my authority and start owning what I truly bring to the table—the very transformation I now help you achieve.
HOW I BUILT THE SOVEREIGN FRAMEWORK
Through my experience delivering the news and crafting messages for leaders, I discovered the profound power of Professional Sovereignty™. To be truly effective as a leader, you must unlock and leverage your human skills, core values, and expertise. These personal assets must be identified, owned, and communicated as the currency that the market recognizes and respects.
I later earned my doctorate in political science from The University of Waikato (New Zealand), focused on the importance of ethical and authentic leadership in building a strong civil society. Yet, after completing my doctoral studies, I did not have a clear career trajectory.
I was qualified and highly skilled but still unclear of how to own my value. I pursued an academic career, first as a professor of journalism at James Cook University (Australia), and later Roger Williams University (USA), where I could use the skills I already had and develop others.
I knew that to advance and land high-stakes opportunities, I needed to get clear about my professional currency—who I am, the unique value I deliver, and how to communicate that value in the rooms that matter most.
Shifting to this sovereign approach has been a game-changer. I stopped leaning into the credentials and started to focus on the actual value I could deliver in my industry.
Today, I utilize this as the cornerstone of my consulting practice. I developed the OWN YOUR VALUE™ Masterclass to empower professionals and executives to take charge of their careers by defining and owning what they truly bring to the table so they can distinguish themselves as sovereign authorities.<p>
Still not convinced?
My personal branding guide, Brand YOU, is now a featured text in two MBA programs in strategic leadership. I've been a contributor to Entrepreneur.com, and my insights have been featured globally on the BBC, CBC, CBS, Television Jamaica, and Al Jazeera.
Additionally, I've advised leaders and mid-career professionals at leading corporations, higher ed institutions and NGOs, including Mapfre Insurance, The Warren Alpert Medical School of Brown University, and Rhode Island Foundation on why owning your value is the ultimate career management strategy.<p>
Get ready to reinvent yourself and reclaim your sovereignty.
I hope to meet you in class!
AS FEATURED IN:
FAQS
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How do I access the course, once purchased?
Go to humeuniversity.com and log in using your credentials. The Own Your Value™ Masterclass will be listed in your account and you can begin at any time.
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How long do I have access to the course?
Once you enroll and submit payment you have immediate access to the course material for 12 months from your purchase date. Even after you complete the 6-week curriculum you can return to the content anytime within that year to refresh your knowledge, revisit specific sections, and apply the frameworks as your professional situation evolves.
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How long does the course take to complete?
The Own Your Value™ Masterclass contains 6 weeks of sequential content and exercises organized across three levels. The curriculum is designed to be completed over 6 weeks at a steady pace with new material released every two weeks so you have time to absorb each level fully before moving to the next. If life gets in the way or you want to move more slowly you have 12 months of access to complete the work on your own schedule.
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What are the technical or other requirements needed to complete the course?
- Desktop or laptop computer (Windows or Mac)
- Broadband internet connection Internet browser (Firefox, Chrome, Safari etc)
- Mobile Device Requirements: Online courses are mostly mobile compatible.
- Other Requirements: Notebook, pens or pencils
- Printer: only if you wish to print out course materials
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How much does the course cost?
The Own Your Value™ Masterclass is $297 for full self-paced access to the complete curriculum, workbooks, and templates, along with 1 year of access to revisit the material as you grow. For professionals who want personalized guidance alongside the course, you can book a private strategy session with Dr. Hume Johnson directly through her website at humejohnson.com. Every element of this masterclass has been shaped by two decades of coaching executives and mid-career professionals across sectors. The frameworks inside it are the same ones deployed in leadership development engagements with organizations like Mapfre Insurance, the Warren Alpert Medical School of Brown University, The Rhode Island Foundation, and Brown University Executive Education. You are not paying for a course. You are investing in your Professional Sovereignty™.
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Is there direct access to Dr. Hume Johnson?
Yes. You have several ways to engage directly with Dr. Hume Johnson throughout the masterclass. Live Q&A sessions are held periodically inside The Sovereign Forum where you can bring your questions, share your progress, and get direct feedback on your sovereign work. You can also reach out by email at [email protected] for course-specific questions or clarifications. For professionals who want dedicated one-to-one coaching alongside the masterclass, private strategy sessions with Dr. Johnson are available for booking directly through her website at humejohnson.com.
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How do I join The Sovereign Forum?
The Sovereign Forum is included with your enrollment in the Own Your Value™ Masterclass. Once you register you have immediate access inside your course dashboard. Post your reflections, ask your questions about your sovereign work, and share your breakthroughs. Get direct responses from Dr. Hume Johnson and engage with other professionals building their sovereign foundation. The most powerful learning happens in community. The forum is where the sovereign work becomes shared work.
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Who do I contact for technical problems?
Any technical problems or questions should be sent to [email protected]
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What is Your Refund Policy?
Due to the nature of the content and the immediate access granted upon enrollment, all sales of the Own Your Value™ Masterclass are final. To help you make an informed decision before enrolling, a free sample lesson is available when you preview the curriculum. This gives you a direct experience of the teaching style, the framework, and the depth of the material so you can decide with confidence whether this masterclass is right for the work you are ready to do.